As I'm sure you have already guessed, this blog is all about advertising in Canada (with a concentration on media ownership). Here is a little background information on the industry itself:
Advertising Standards Canada (ASC) was established in 1957. ASC is a self-regulatory body responsible for the integrity of the advertising industry in Canada. In 1963, ASC developed the Canadian Code of Advertising Standards to promote the professional practice of advertising and the code is regularly updated to ensure it remains current and relevant. The code contains 14 clauses that set the standards for what is considered to be acceptable advertising and it also forms the basis for consumer complaints.
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